4.8 Rated, 4,164 Reviews

#1 12-inch electric oven!

ERA PrimaHeat™

ERA PrimaHeat™

1000+ orders
in the last 24h
Fast and Even Heating
Adjustable Temperature Control
Compact Countertop Design
Versatile Cooking Options

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ERA PrimaHeat™

$84.00
$84.00 $164.00
SAVE 48% Sold out
 
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Frequently Asked Questions

How long does it take to set up the ERA PrimaHeat™?

Just plug it in and go. The ERA PrimaHeat™ connects instantly — no complicated setup or subscriptions required. Adjust the temperature, set your timer, and you’re ready to cook in moments.

Is the ERA PrimaHeat™ comfortable and safe to use?

Yes — it’s designed with user safety and convenience in mind. With heat-resistant materials, secure handles, and intuitive controls, you can enjoy effortless, worry-free cooking every time.

What age group or setting is it suitable for?

Perfect for everyone — from students and families to professionals and seniors. The ERA PrimaHeat™ fits seamlessly into any kitchen or office space, delivering consistent, delicious results with ease.

Is it suitable for both home and travel use?

Absolutely. The ERA PrimaHeat™ is compact and versatile, making it ideal for home kitchens, dorms, offices, or even vacation homes. With its quick setup and portability, great meals are always within reach.

What are the product dimensions?

The ERA PrimaHeat™ features a modern, space-saving design that fits easily on any countertop. Its sleek build delivers powerful performance without taking up unnecessary space.

Does it come with additional features or accessories?

Yes. The ERA PrimaHeat™ includes:

Adjustable temperature control

Built-in timer

Non-stick cooking surface

Heat-resistant handle

Is it safe and easy to maintain?

Yes. The ERA PrimaHeat™ is built with durable, food-safe materials for everyday use. Its non-stick surface and removable parts make cleaning simple, keeping your cooking experience fresh, consistent, and hygienic.

About ERA

At ERA, We Build Gear That Works as Hard as You Do

Born out of a passion for innovation and the outdoors, our mission is simple: to deliver top-tier gadgets and outdoor essentials that blend premium performance with practical pricing—without compromise.

🏗️ Built in the USA with Purpose

Every ERA product is proudly crafted in the United States, using high-grade materials and precision manufacturing to ensure rugged reliability, comfort, and long-term value. From our portable cots to our future-ready gadgets, we engineer for real-world use—not showroom floors.

⚡ Engineered for Performance

Our gear is designed by doers, for doers. Whether you’re deep in the backcountry, hosting weekend guests, or catching a break between shifts, ERA products deliver next-level functionality, modern aesthetics, and uncompromising durability.

💰 Premium Without the Price Tag

Top quality shouldn’t come with a top-heavy price. At ERA, we keep things lean—cutting out middlemen, streamlining logistics, and designing products that do more with less. The result? Elite-level gear at accessible prices.

🧭 Wherever You Go, We’ve Got Your Back

Adventure-tested. Everyday-ready. Whether you're packing for a weekend escape or upgrading your daily setup, trust ERA to be the gear that gets you there—and back—comfortably, affordably, and reliably.

30-Day Money-Back

✅ ERA 30-Day Money-Back Guarantee

We stand behind every product we build. If you're not completely satisfied with your ERA gear, we’ve got your back—no questions asked.

🔄 Hassle-Free Returns

You have 30 days from the date of delivery to try out your ERA product. If it doesn’t meet your expectations, return it for a full refund.

📦 Return Requirements

To be eligible for a return:

  • like-new condition
  • all original components (carry bag, accessories, manuals, etc.)

🚚 How to Start a Return

Email support@shoperatech.us with your order number.

You’ll receive a prepaid return label and instructions.

Get a 100% refund to your original payment method within 3–5 business days after we receive your item.

❗ Exceptions

Free returns available for U.S. orders only.

🧡 Our Promise

We want you to love what you buy. If it doesn’t feel right, send it back—no stress, no pressure.

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Why ERA PrimaHeat

Here are the 4 biggest benefits of the ERA 12-inch electric pizza oven with temperature control

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Fast, Even Heating

The ERA PrimaHeat uses a powerful dual-heating system that ensures your food cooks evenly from top to bottom. No more cold centers or burnt edges — just perfectly baked results every time, whether it’s bread, pizza, or pastries.

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Temperature & Timer Control

With precise temperature and timer dials, you can customize every recipe to your liking. From crispy pizzas to soft, fluffy flatbreads, the ERA PrimaHeat gives you full control for consistent and delicious cooking.

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Compact & Space-Saving Design

Built for convenience, the ERA PrimaHeat fits perfectly on any kitchen counter without taking up too much space. Its sleek, modern design complements any kitchen style, making it ideal for apartments, offices, and small kitchens.

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Easy to Clean & Maintain

The non-stick cooking surface and detachable parts make cleanup quick and simple. The durable materials resist stains and grease buildup, keeping your oven hygienic and ready for your next meal in minutes.

 
 

40,000+ Sold!

Join thousands of others who enjoy using our product daily!

  • Homemade Bread Every Time

    I’m absolutely in love with the ERA PrimaHeat! It heats evenly and gives my bread the perfect golden crust every single time. I bake almost daily now, and it’s so quick to set up and clean. The compact size also makes it perfect for my small kitchen — honestly, it’s my new favorite kitchen companion. The surface distributes heat beautifully, and I never have to worry about sticking or burning. It’s quiet, efficient, and makes baking feel effortless.

    Laura P. | Verified Buyer | Bread

  • Freshly Baked and Fluffy Results

    The ERA PrimaHeat has completely changed the way I bake. My flatbreads and pita turn out soft and evenly browned without any hassle. I just plug it in, set the temperature, and let it do the work. The design feels sturdy and professional, and I love how it looks on my counter. Cleaning it is a breeze, and it saves me so much time compared to my regular oven. It’s ideal for quick baking sessions or weekend brunches — super convenient and reliable.

    Daniel R. | Verified Buyer | Baking

  • Crispy Crust, Melty Perfection!

    This is hands down the best countertop pizza maker I’ve ever used! The ERA PrimaHeat cooks my pizzas to perfection — crispy on the outside and gooey inside. It heats up fast and keeps the kitchen cool. I’ve even tried desserts like cookie pizzas, and they came out amazing. Highly recommend it! The adjustable temperature and timer make it easy to get perfect results every time. It’s also great for quick dinners, movie nights, or even reheating leftovers — everything tastes better with it.

    Emma K. | Verified Buyer | Pizza

     
     

    ERA Vs. Others

      Others
    Faster Heating
    Even Cooking
    Fully Portable
    Made In U.S.A
    Energy Efficient

    Trustpilot reviews

    Excellent 4.8 / 5

    • Game Changer for Quick Baking!

      The ERA PrimaHeat has completely simplified my baking routine! I use it almost every morning to make fresh bread, and it turns out perfectly golden and soft every time. It heats up fast, saves energy, and takes the guesswork out of baking. The size is perfect for my small kitchen, and cleanup takes less than a minute. I honestly don’t know how I managed without it — it’s compact, reliable, and delivers bakery-level results from home.

      — Olivia M.

    • Perfect for Everyday Cooking

      I’ve tried a few countertop ovens, but none compare to the ERA PrimaHeat. It cooks evenly, preheats quickly, and gives my pizzas that perfect crispy crust with melted cheese in just minutes. It’s also great for reheating leftovers without drying them out. The build quality feels solid, and the design looks sleek on my counter. It’s fast, efficient, and ideal for quick dinners or weekend movie nights — worth every penny.

      — Michael T.

    • Compact, Powerful and Easy to Use

      The ERA PrimaHeat is the perfect combination of power and simplicity. I use it for flatbreads, cookies, and even small casseroles, and it never disappoints. The temperature control is super accurate, and it distributes heat evenly across the surface. It’s lightweight, easy to move, and so simple to operate — even my kids love using it. For anyone short on space but big on flavor, this is the best buy you can make!

      — Sarah A.